Possibilities of using social networking sites and Internet marketing to promote competitiveness of web portal

This diploma thesis deals with tools for social networks and internet marketing and their application to real case reviewing and news website Mobilenet.cz. The content of the document is divided into two separate parts. The goal of the first of them is to establish a theoretical framework for the second part. Theoretical part describes tools and options in general. There are listed both instruments that relate to internet marketing itself and instruments related directly to social networks. The second part includes theoretical knowledge applied to a specific case, web Mobilenet.cz and its defined competitors. First of all is analyzed Mobilenet.cz on its own, then it is compared to the competition. Analysis also includes websites check, from which are deduced imperfections in the quality of websites. The final part is created a practical demonstration, which aims to increase traffic on website Mobilenet.cz. At the very end of the document are applied results from the analysis of the second part to propose the strategy for web Mobilenet.cz. The main benefits of my work are analysis of Mobilenet.cz website and its competitors. As part of this work is also formed practical demonstration, which aims to increase traffic on this website. Another important contribution is the design solution for the future operations of the website Mobilenet.cz