Analysis of the competitive environment of colocation companies in the Czech Republic

This thesis deals with application of Competitive Intelligence methods in market environment of colocation datacenters in the Czech Republic. The main objective is to analyze competitive environment of colocation datacenters in the Czech Republic. In the theoretical part of this thesis Competitive Intelligence and analytical methods are described. Typical colocation services including cloud computing are described. In the following part the topic of datacenters, their basic types and classification are discussed. Two related topics of outsourcing and Service Level Agreement are also mentioned. The practical part of this thesis is divided into three areas. The first area deals with development of the world datacenter market and discusses trends in the industry. The second area deals with the description of the market structure and analysis of the wider competitive environment of colocation companies in the Czech Republic. This competitive environment was analyzed using Porter five forces analysis. The third thematic area is dedicated to competitive analysis of six colocation companies operating on the territory of Prague. These companies were analyzed with the use of competitive analysis method. In conclusion there are given relevant resources in terms of Competitive Intelligence for the colocation companies that were analyzed in the final part of thesis