Analysis of the Media Market of the Czech Republic

The purpose of theoretical part of this bachelor thesis is to give readers an introduction about the basic terminology of media and present the historical context which have led to the shaping of the media into the form in which we know them today. Furthermore, in the theoretical part there will be characterized various media types including putting of their advantages and disadvantages. In detail, I will focus on planning of media campaigns.The purpose of practical part of this bachelor thesis is the analysis of the current state of media which are shaping the Czech media market. I will examine the state and the evolution of media market using the public outcomes of the long-term projects which are monitoring Czech media