Online marketing of online shop Alafia.cz

The aim of this thesis is to analyze online store Alafia.cz and propose recommendations which should lead to development of this e-shop. The theoretical part describes the legal, technical and other requirements for the operation of the Internet business. The analytical part first describes the current condition, then the store is analyzed from the perspective of the whole, and in terms of online marketing tools. The analysis focuses on both the usability of the website and SEO, PPC or goods price comparison. The final section provides an overall evaluation of online marketing and specific recommendations for further development of e-commerce