Business model of Internet platform and its implementation

Diploma thesis Business model of Internet platform and its implementation offers specific recommendations while establishing a business model of an Internet platform, based on social network Twitter. The first part focuses on theoretical approaches to platform creation, business model creation and strategy of foreign market penetration. In the second part steps for implementation of a specific platform- influento are analysed. The final part gives synthesis of knowledge aquiered in both theoretical and practical part and contains step by step recommendation for implementation. It suggests time and financial savings suggestions as well as alternatives to business model usage