Innovation and business competitiveness

This thesis deals with issues related to innovation in the Czech company and their influence on their competitiveness. The aim of the work in the first part is the definition of terms: innovation, competitiveness and demand and their relationships. Attention is paid to the impacts of global competitive and turbulent world and the competitiveness of Czech companies. They show the expected basic trends of the world. The second part describes Czech industrial company (GZ Digital Media, Inc.) and its trends over the past year. It analyzes the development of the basic indicators (profitability, liquidity and business activity) and quantifies the prediction possibilities of bankrupt (Altman index, IN 05). Finally there are definitions of factors of the current success of the business, including its persistent and intense innovation and strong influence of leading figures in business management