The impact of cultural globalization on czech society

The aim of this bachelor thesis is to evaluate the impact of cultural globalization on Czech society. This thesis examines the assumption that the gradual interconnection of economic relations homogenizes consumer behavior and Czech consumer has easily accepted model of "mass consumption". The first part provides a general description of globalization, focusing on the economic and cultural area. The second part deals with the impact of cultural globalization and the trend of consumer society worldwide. In the last part the view is limited to the Czech Republic. Gathered statistics help us to observe influence of processes which are mentioned in previous chapters