Foodstuff with protected title EU

The aim of this thesis is to evaluate the current situation on the market and to suggest which foodstuff could have the protected designation on the basis of analysis and research. The paper is divided into two parts. The theoretical part focuses on the basic terms of the protected designations of the European Union. The practical part analyses consumers' awareness about the protected designations and it also examines the attitudes and benefits for beer producers who own products with the protected designations of the European Union