Innovation of an existing and creation of a new product for visitors of the castle Blatná

The main goal of the master thesis is to design a new tourist product intended for visitors of the Blatna castle and the innovation of the current product. Apart from the main goal other supporting partial goals were created. Through the analysis of primary and secondary sources are researched the environment of the Blatna castle and needs of visitors. Described are suggestion of innovation and new possible product in order to increase the numbers of tourists coming in the particular area and thus increase its position in the tourism market