Construction of a new insurance product - Insurance for the future parents

The aim of this thesis is to create a new insurance product ?Insurance for the future parents? and its application on the target group. The first chapters deal with the theory of insurance business, insurance and actuarial mathematics. Furthermore, the thesis deals with the theory of fertility and birth rate, with their indicators and with the factors influencing these demographic indicators. The next section focuses on the financial phase of life, especially on the personal finance and the importance of insurance. The following chapters analyze the fertility and birth rate, depending on the affecting factors mentioned above, and other data needed for the product construction, specifically the analysis of insurance products in the insurance market of Czech Republic and abroad. The next one is describes the new financial product developing methodology, which was used for creating the specific financial product this thesis is about. The last thesis chapter focuses on the complex proposal of the whole insurance product which has been set accordingly to previous analyses and theoretical information