Sales promotion of a chosen retailer

The subject of the bachelor thesis "Sales promotion of the chosen retailer" is to indentify sales promotion instruments used by selected chain, analyse and compare their effectiveness and propose solution to increase the effectiveness. First, literature review was elaborated with the aim of acquiring knowledge about the issue of marketing communications, namely sales support. The on-going practical part is focused on characterization of the selected chain, identification and evaluation of the effectiveness of its current sales promotion. On this basis were suggested some possible solutions. The appropriate application will help to increase customer satisfaction, which is the basis of every successful company