Internal and external analysis of the business environment

The subject of this thesis is description and evaluation the situation of the selected company in the market environment. The base of thesis is characteristic of the basic internal analyses of the business entity and external analyses of the business environment and their application on any selected company. The thesis includes description of selected company, analysis of their external environment including Porter's five forces model, competitor analysis, analysis of attractiveness of the branch and STEP analysis. The internal analyses are applied by SWOT analysis, portfolio analysis and SPACE analysis. In the end of thesis is suggest of opportunity drawing funds from the European Union and so improve market position