Economy and marketing of agrotourist farm

The main objective of this work is to analyze the current structure of agro-tourist farms in Benešov Region in terms of a combination of farming and tourism related activities and further evaluation of their economics and marketing. The theoretical part consists of findings from literature on agro-tourism, economics and marketing. The focus of the practical part is the situational analysis of three specific farms - Ztracenka, Věřice and Heroutice. It is clear that tourism activities in the effective use of marketing over the years have a tendency to growth. A key activity of a thriving agro-tourist farm is based on finding an effective form of marketing in the effective promotion of services