Analysis of Marketing Strategy of a Chosen Accommodation

The bachelor thesis is focused on services in the hotel industry. One of the partial aims of this thesis was analysis of services offer in terms of their width, depth and perception among the quests. There were used several methods (for example STEP analysis, analysis of internal environment, SWOT analysis, questionnaire, evaluation of statisctics data and analysis of materials from the hotel). The main aim of this thesis was, based on executed analyses, to create a proposal of a product, which would varietage a current offer of the hotel. The proposal includes a calculation of its financial impact