Cheeses and analogues products

Bachelor thesis is focus on consumers? knowledge of analogues products with specialization in cheese. It was necessary created a questionnaire, which was fill in by randomly chosen respondents. This questionnaire survey shows preference in cheese consumption, consumers foreknowledge of analog product from points? of view marking of products, shopping behavior and about positives and negatives of cheese analogues. Main conclusion from questionnaire survey are, that consumers consume cheese often, main prefer cheese are semi-hard and fresh cheeses. Consumers have not enough information about product. This is caused by no precise information in label and very often is this product put between real cheese. Correct information in label and position in the shop could be significantly affect the purchasing behavior of consumers with bad benefit of analog products