Add to ORKGThis diploma thesis "Strategic analysis of the company" is focused on a complete strategic analysis of selected company with a view to define a suitable company strategy. The theoretical part of this thesis describes and covers the meaning of the strategic management of a company and the process of strategic analysing. The practical part with description of materials and methods is focused on the analysis of external and internal environment of the company, definition of key resources and abilities and specification of relevant opportunities and threats. Afterwards, on the basis of the SWOT analysis results, there is evaluated suitability of currently applied strategy in this part. In the final part the author formulates his own proposals o...