Add to ORKGThe aim of this thesis is to research customers' requirements for products for children and their perception of quality marks awarded to those products. Research focuses detection of possible changes in the shopping behavior of parents, customer preferences when buying baby products, willingness to inquire about dangerous products and knowledge of quality marks for products intended for children. Results showed that the primary requirement of customers for products is quality. Revealed further customer demand for quality marks, but also their low awareness of these marks
The aim of this article is to determine fundamental consumer groups with respect to their attitudes ...
This article analyzes the attitudes of consumers towards the purchase of private label products, con...
The Diploma´s Thesis is focused on influence of marketing communication to children to consumer beha...
Cílem této diplomové práce je za pomoci dotazníkového šetření prozkoumat požadavky zákazníků na výro...
Consumer behavior, or people buying and using goods and services, is a rich area of psychological re...
PURPOSE: The research aimed to identify shopping motivations and to determine the sources of knowle...
The thesis is focused on loyalty programs for children. The aim is to develop a recommendation for a...
This thesis deals with the effect of advertising on children and their degree of personal autonomy, ...
In a society where children are getting a bigger influence over the family’s consumption and where m...
This thesis examines value perception as part of the decision to purchase, from the perspective of t...
My master's thesis deals with the issue of consumerism and consumer behaviour focusing on children a...
This following Bachelor's Thesis is concerning a child as a customer, or more specificallychildren a...
This bachelor thesis deals with children as a specific target group in marketing. First part of this...
The aim of this research of consumer behaviour is to understand the human responses towards a low co...
This thesis deals with brand perception by children, specifically in children's food segment. The ai...
The aim of this article is to determine fundamental consumer groups with respect to their attitudes ...
This article analyzes the attitudes of consumers towards the purchase of private label products, con...
The Diploma´s Thesis is focused on influence of marketing communication to children to consumer beha...
Cílem této diplomové práce je za pomoci dotazníkového šetření prozkoumat požadavky zákazníků na výro...
Consumer behavior, or people buying and using goods and services, is a rich area of psychological re...
PURPOSE: The research aimed to identify shopping motivations and to determine the sources of knowle...
The thesis is focused on loyalty programs for children. The aim is to develop a recommendation for a...
This thesis deals with the effect of advertising on children and their degree of personal autonomy, ...
In a society where children are getting a bigger influence over the family’s consumption and where m...
This thesis examines value perception as part of the decision to purchase, from the perspective of t...
My master's thesis deals with the issue of consumerism and consumer behaviour focusing on children a...
This following Bachelor's Thesis is concerning a child as a customer, or more specificallychildren a...
This bachelor thesis deals with children as a specific target group in marketing. First part of this...
The aim of this research of consumer behaviour is to understand the human responses towards a low co...
This thesis deals with brand perception by children, specifically in children's food segment. The ai...
The aim of this article is to determine fundamental consumer groups with respect to their attitudes ...
This article analyzes the attitudes of consumers towards the purchase of private label products, con...
The Diploma´s Thesis is focused on influence of marketing communication to children to consumer beha...