Add to ORKGThe aim of this master thesis is to analyze co-creation as a marketing strategy and its use in Czech republic. Diploma thesis is divided into two parts, theoretical and practical. Theoretical part evaluate marketing communication strategies, principles of market research and consumer behavior. Practical part explains co-creation phenomena and evaluate its position in czech marketing strategies. Thesis also contains market research focused on perception of co-creation in public and business sector and medial analysis. Further part describe agency Perfect Crowd and its co-creation projects. Thesis is concluded by reccomendation for the future, based on overall analysis
The main objective of this bachelor thesis was to identify how marketing activities are used and imp...
The thesis focuses on the phenomenon of the sharing economy. Using Airbnb as an example to show the ...
The aim of this thesis is the analysis of the sport project "S ČT sport na vrchol" during the years ...
The aim of this master thesis is to analyze co-creation as a marketing strategy and its use in Czech...
This thesis analyzes co-creation, a modern trend in marketing, and guides companies how to use co-cr...
This bachelor's thesis concerns with an issue of perception and influence of Cause Related Marketing...
The thesis is focused on marketing research using methods Mystery of activity in the sphere of consu...
The Master´s Thesis is aimed at a marketing communication of the Czech marketing association, which ...
This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theo...
This master thesis deals with the marketing strategy creation in a specific company. The theoretical...
This Bachelor thesis focuses on the application of marketing in a co-operative company, Jednota Česk...
This bachelor thesis contains a proposal of marketing strategy for target subject - consumer's coope...
The thesis deals with marketing analysis of the product launching of the specific product on the Cze...
The bachelor's thesis deals with the promotion of the Czech Republic as a tourism destination and fo...
Subject of this thesis is to implement the Partners, Inc. to financial market and to evaluate market...
The main objective of this bachelor thesis was to identify how marketing activities are used and imp...
The thesis focuses on the phenomenon of the sharing economy. Using Airbnb as an example to show the ...
The aim of this thesis is the analysis of the sport project "S ČT sport na vrchol" during the years ...
The aim of this master thesis is to analyze co-creation as a marketing strategy and its use in Czech...
This thesis analyzes co-creation, a modern trend in marketing, and guides companies how to use co-cr...
This bachelor's thesis concerns with an issue of perception and influence of Cause Related Marketing...
The thesis is focused on marketing research using methods Mystery of activity in the sphere of consu...
The Master´s Thesis is aimed at a marketing communication of the Czech marketing association, which ...
This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theo...
This master thesis deals with the marketing strategy creation in a specific company. The theoretical...
This Bachelor thesis focuses on the application of marketing in a co-operative company, Jednota Česk...
This bachelor thesis contains a proposal of marketing strategy for target subject - consumer's coope...
The thesis deals with marketing analysis of the product launching of the specific product on the Cze...
The bachelor's thesis deals with the promotion of the Czech Republic as a tourism destination and fo...
Subject of this thesis is to implement the Partners, Inc. to financial market and to evaluate market...
The main objective of this bachelor thesis was to identify how marketing activities are used and imp...
The thesis focuses on the phenomenon of the sharing economy. Using Airbnb as an example to show the ...
The aim of this thesis is the analysis of the sport project "S ČT sport na vrchol" during the years ...