The Competitiveness factors for SME

This thesis is focused on analysis of competitiveness factors for small business enterprise in Czech and European environmnent. The theoretical part represents possible types of attitudes and analysis to management, marketing, human resources management and financial management. The practical part demonstrates application of theoretical knowledge at specific company, micro-enterprise, IMPORTO Drive s.r.o. dealing with buying and selling of new cars in EU. The objective of this thesis is to design appropriate steps providing the long - term developmnent of analyzed company taking it`s vision fulfillment into consideration. Inspiration for future enterpreneurs could be also one benefit