Comparing of marketing school-books for high schools

The majority of students, teachers, parents and also specialist cannot imagine the educational process without textbooks. This is very important also nowadays when the society is very influenced by electronic media progress. The aim of this work is to analyze and compare two marketing textbooks for high schools. The work is divided into two parts and further into chapters where I deal with concrete textbooks from theoretical consideration into practical application. Theoretical part of my work is mainly about textbooks their definition, function of textbooks, structural parts, standards for choice and also text learning, interconnection of the textbooks with Framework Educational Programme is also mentioned. Practical part of my work is dedicated into research and methods of evaluating textbooks. Chosen methods are applied onto two different marketing textbooks used at high schools and the results of evaluation are compared. This work is concentrated on the analysis property of textbooks with comparative method usage