Possible uses of social networks for business support

The primary goal and the main purpose of this paper is to create comprehensive guide to practical use of social networks for business support. Firstly, the reader is acquainted with the definition and history of social networking, then different usages of them is presented. In the next section, focused on Facebook, the reader learns the basic rules for communica-tion on social networks and how to build a fan base. In the practical part, I describe my own work on managing social profiles and I present my personal experiences from my effort to build a good fan base on Facebook page. As a metric indiciating the success of my efforts, I chose values "reach" and "engaged users" used by Facebook itself