Financing of sports industry in Czech Republic

The work deals with the history and development models in European financing for professional sport, the characteristics of models and variations in the Czech Republic. Resolves issue of different types of income and their different impact on taxation revenue structure of the companies active in sport, especially ice hockey and football, and different assessments of economic indicators from other businesses as well as displaying different items in the accounts. It also focuses on changes in financing in connection with developments around the lottery company Sazka. The aim is to quantify the importance of sponsorship and advertising use in sport funding and show a concrete example of the hockey club HC Slavia Praha