Event marketing

This study aims to analyze event-marketing activities of the small firm and propose new events. At first the theoretical part describes marketing and communication mix and then especially planning and development of event marketing campaign. Research data were collected by the method of survey to propose the new events. Randomly selected customers were asked to fill the questionnaire. Its results were integrated into the proposal of the new events. The interview was realized with the owner of the firm and with the employees. This interview was concerned mainly recent communication activities of the firm. Besides the presentation of the company there are the marketing mix, the competitive analysis and the SWOT analysis in the practical part. In addition the study describes the current event-marketing activities of the firm, the analysis of the unsuccessful event and the proposal of the several new variants of the events for this firm