Consumer protection - unfair commercial practices

The goal of the bachelor thesis is to analyse the current legal regulation of consumer protection in Czech Republic and European Union, to compare eventual differences and after that to map the views of Czech consumer on this topic. The comparison concerns also the definition of consumer, which achieved the maximum unification after enactment of the Consumer Rights Directive in 2011. The thesis deals with unfair commercial practices focusing on the term since the implementation of the Unfair Commercial Practices Directive. In the last part the thesis contains analysis of a research based on questionnaire concerning perception and opinions of Czech consumers on consumer protection and unfair commercial practices. The questionnaire also examines knowledge of consumer rights in four specific cases. Finally, the results are compared with Eurobarometer researches 2011