This thesis deals with the corporate communication of the town Tabor. The aim of this thesis is to analyse marketing communication of the town Tabor and to provide suggestions on its improvement in order to raise awareness about the town, to attract new visitors and to increase the overall satisfaction of its residents. The first part of this thesis deals with tools of marketing mix of cities. The biggest attention is paid to marketing communication. In the next part is the town Tabor introduced and its SWOT analysis is conducted. The third part analyses the currently used tools of the marketing communication. The final part provides suggestions on improvement of the current communication of the town Tabor
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