Augmented Reality and its application in marketing

The goal of this Bachelor's Thesis called "Augmented Reality and its application in marketing" is to describe and show a relatively new and still not very common way of marketing. The Bachelor's Thesis is divided into two main parts. The first one -- theoretical part contains a general description of augmented reality, history and development of this technology. Then will be explain how exactly augmented reality works and all its applications. But in this Bachelor's Thesis the most important is application in marketing that I give my whole attention to. I also focus on perception of augmented reality as a new marketing trend as opposed to traditional marketing instruments -- which is part of my questionnaire survey in the second -- practical part of the Bachelor's Thesis. In the practical part there is my own proposal to the use of Augmented Reality in promotion of concrete company in trade fair. In the end I think about the future of augmented reality. If it remains on the edge of marketing instruments or if it becomes one of the main support of marketing departments