The tourism industry of the microregion Blatensko

The aim of the bachelor's thesis is to characterize the microregion Blatensko, especially the potential of its territory. The theoretical part includes the basic terms of the issue and presents the author's own method used for evaluation of the territorial potential. Futher the basic information, important personalities and legends of the microregion Blatensko are presented. The practical part is focused in detail on offer of Blatensko as a final destination. In conclusion the potential is evaluated and suggestions for effective support for tourism development are given. The aim was achieved by analysis of data obtained from the professional publications concerning this issue, consultations with experts as well as creating own method for evaluation of the Blatensko area. The bachelor thesis contributes to reveal shortcomings in the field of the tourism industry and determines potential areas for development. Therefore, it is a suitable basis for further studies of the potential and especially for creating projects and implementation of appropriate measures to improve the tourism development in the microregion Blatensko