Cultural and business specifics of China

This bachelor thesis deals with crucial cultural and business specifics of China, which should every entity, that intends to successfully contact and negotiate with Chinese business counterparts, be aware of. It further describes and analyses the course of a complex business case. First, the thesis deals with geographic, demographic, political and economical characteristics of the territory needed to understand the context of next chapters. The second chapter focuses on the differentiation of Chinese market, dividing cities in the Tier categories and on the possibilities of the market entry of foreign entities. The third chapter deals with aspects of Chinese business negotiation and its cultural and historical background. The last chapter of my bychelor thesis is represented by an analysis of a complex business case in the form of an explanatory case study