The analysis of insurance products in the Czech republic from the point of view of distributional channels

The topic of this thesis is the analysis of insurance products in the Czech republic from the point of view of distributional channels. The thesis is devided into a theoretical and practical part. In the theoretical part the insurance and its characteristics are discussed. Further, individual parts of insurance marketing mix are mentioned and explained, distributional channels and insurance products are described. In the second analytical part the analysis of 5 insurance products from the point of view of distributional channels and their accuracy both from the client's side and an insurance agency is accomplished. The analysis is devoted to travel insurance, motor car insurance, life insurance, enterprisers' insurance and home insurance. The conclusion includes the final summary of the analysis and its results evaluation