Marketing strategy of a selected company

This thesis deals with the analysis of the marketing strategy of the company Magneton a. s. This company focuses on production of electrical accessories that are used in passenger cars and trucks, in agricultural ans construction machinery and in other special applications. Magneton products reach its customers all around the world and the company supplies almost 50 countries. The thesis is devided into two parts. At the theoretical part there are general marketing statements, concerning marketing strategy. The practical part deals with analysis of the particular marketing mix of the company. At the end of this thesis the SWOT analysis and recommendation are mentioned