The importance of tourist information centres in the field of promotion of the food service establishments

This bachelor thesis is focused on the opportunities of promotion of Czech gastronomy through tourist information centres. The aim of the thesis is to analyse the cooperation of tourist information centres with restaurants in Prague in the field of promotion of Czech gastronomy and the food service establishments themselves. The thesis is divided into three chapters. The first one is purely theoretical and deals with the marketing instruments in the tourism industry. The second part of the thesis describes services provided by Prague information service. The last chapter includes the analysis of the cooperation of the information centres with restaurants and several suggestions for possible improvements