Analysis and strategy of tourism development in the Vysočina region

The aim of this bachelor thesis is to analyse and examine the current state of the tourism industry in the Vysočina region and to suggest possible improvements in this field. A wide range of sources has been used in this thesis, such as statistical data, official documents and information obtained by personal visit of the region. The analysis results in a SWOT analysis and a conclusion, whether the Vysočina region lags behind its potential or not