Export strategy of the company Vetropack Moravia Glass a.s. in the eastern Europe

The diploma thesis deals with the export strategy of the company Vetropack Moravia Glass, a.s. Theoretical part focuses on the procedure, which should be followed by a company trying to enter international markets. Analytical part describes export of the selected company and the environment of a specific market, namely Russia. The product, price, communication and distribution strategy also comprises a summary of observations and recommendations how to improve the present export strategy