Selected food quality marks and their influence on consumers

The bachelor thesis deals with food quality marks and their influence on consumers. The thesis is divided into theoretical and practical parts. The theoretical part focuses on the concepts of brand and quality. The basic characteristics of brands and the importance of brands for consumers are outlined in this section. The theoretical part further explains the conception of quality, its importance in the legislation, quality control in the food industry and labelling of quality food in the Czech Republic. The theoretical part of the work describes selected quality marks of food oriented to conditions for their granting. The practical part describes the methodology that was used for the implementation and evaluation of its own survey. Hereafter there are described survey outcomes. The goal of the thesis is to find out what is the influence of quality marks of food on consumers. The research itself thus aims at consumers of foodstuffs, their knowledge of quality marks and their opinions about this type of labelling