Building brand through social networks

This bachelor thesis is focused on building brand through social networks. Its main aim is to present opportunities that arise from expansion of social networks and to persuade the reader about their importance for companies. The first part of the thesis is focused on importance of building brand and new possibilities that are now available for businesses. Later it covers basic characteristics of social networks and main conditions that have to be fulfilled in order for strategy to be successful. The last part describes application of these principles on the example of Starbucks that belongs to the most successful companies in building brand identity through social networks