Add to ORKGThe author of the thesis explores the use of the Client Relationship Management (hereinafter referred to as CRM) to support the management of NGOS culture organizations. The first part of the text describes the areas in which the CRM computer technology and related methods and principles of management and marketing could be used, defines current basic legislative framework, which is necessary to respect in the processing of personal data. Author also recommends how to implement the CRM system into the culturally oriented NGO organization to work on daily basis. The second part of the thesis presents a case study, which proposes the particular settings needed to implement the CRM computer system into service of Dejvické Theatre upon previ...