Factors Influencing Motivation towards Venturing into Mobile Phone Businesses in Malaysia

This thesis investigates the significance of individual factors to determine business venturing in mobile phone stores with motivation factors as moderators. The framework of this thesis is built on the views of (1) individual factors (2) motivation factors and, (3) venture in mobile phone stores. In this study, primary data collections involve semi structured interview along with a survey. This study involves a semi structured interview of 15 respondents collected in Sarawak and survey of 290 respondents in Malaysia. Findings from semi structured interviews drawn from Sarawak state referring to two major themes; motivation and perception which conclude that entrepreneurs venturing in mobile phone stores are mainly due to individual factors than external factors. The quantitative findings reveal that attitude, perceived behavioural control, prior knowledge and perceived opportunity are the main facets which influence the venture in mobile phone stores among entrepreneurs. It is obvious that the entrepreneur’s traits developed as strong, optimistic and statistically significant predictors to venture in mobile phone stores. Scholars recognize the benefit of mixing qualitative and quantitative research; however, as a discipline we are not demonstrating knowledge of the mixed method procedures, as the hypotheses are derived from literature. Moreover, an argument is raised that the study setting cannot be generalized to other culturally diverse people. This study provides guidance for researchers in guiding principles for the formulation of entrepreneurial activities especially in micro and small related businesses. It shall be of interest for policymakers while serving an advisory role and serves as an implication for academicians, future studies and teachers in the field of entrepreneurial activities. The description of the major forms in mixed method designs provides a framework to provide more credibility to the field of entrepreneurship by providing examples of research designs that are considerably different than single strand studies