Add to ORKGMusic festival and other events are considered as one of important attractions by destination marketers for tourist to come. The purpose of this study is to understand the motivation of audience to attend music festival and the growing popularity of music festival around the world. Music festivals are events that consist of band, musical artists, singer show in a period of day with a large audience. Through field research, the researcher distributed questionnaire to 250 respondents in Kota Samarahan and Kuching, Sarawak
The Tamworth Country Music Festival is considered to be the premier event of Australia’s country mus...
Festivals and special events have increased worldwide because they provide significant economic, soc...
Festival tourism has received increasing attention from researchers, and has reached a critical mass...
Music festival and other events are considered as one of important attractions by destination market...
The objective of this research is to survey the audience's causes in attending independent (indie) ...
This research examined the factors that encourage the audience attending the live band music show i...
Motivations have been researched in relation to many different fields of study including psychology,...
Abstract The aim of this study is to carry out an investigation into the motivational factors behi...
Research Doctorate - Doctor of Philosophy (PhD)The ability to draw consumers to live music performan...
Abstract Recognizing participants’ motivations is important in terms of a better planning, executio...
The purpose of this thesis was to study potential event visitors and their motives to either attend ...
This study emphasizes on the importance of the peripheral aspects in the performing arts industry. T...
The aim of the study is to investigate the motivations and trends of festival attendees, the effect ...
The study has three objectives. The first objective of this paper is to investigate the underlying d...
The music industry in the UK has been a rising trend in recent years and has a powerful draw of tour...
The Tamworth Country Music Festival is considered to be the premier event of Australia’s country mus...
Festivals and special events have increased worldwide because they provide significant economic, soc...
Festival tourism has received increasing attention from researchers, and has reached a critical mass...
Music festival and other events are considered as one of important attractions by destination market...
The objective of this research is to survey the audience's causes in attending independent (indie) ...
This research examined the factors that encourage the audience attending the live band music show i...
Motivations have been researched in relation to many different fields of study including psychology,...
Abstract The aim of this study is to carry out an investigation into the motivational factors behi...
Research Doctorate - Doctor of Philosophy (PhD)The ability to draw consumers to live music performan...
Abstract Recognizing participants’ motivations is important in terms of a better planning, executio...
The purpose of this thesis was to study potential event visitors and their motives to either attend ...
This study emphasizes on the importance of the peripheral aspects in the performing arts industry. T...
The aim of the study is to investigate the motivations and trends of festival attendees, the effect ...
The study has three objectives. The first objective of this paper is to investigate the underlying d...
The music industry in the UK has been a rising trend in recent years and has a powerful draw of tour...
The Tamworth Country Music Festival is considered to be the premier event of Australia’s country mus...
Festivals and special events have increased worldwide because they provide significant economic, soc...
Festival tourism has received increasing attention from researchers, and has reached a critical mass...