Exploring the Impact of Street Arts Variables in Preserving the Malaysian Culture

: Street art has been becoming one of the popular artwork in contemporary art scene. It has become a tool to help in sending out messages to everyone very easily on a constant basis, just like official advertising and other communication tools. Regardless of cultural or racial differences, street art, in such a creative communication method has the ability to link with people. In fact, some cities in Malaysia have gained popularity since the creation of street arts. With the rise of street arts in Malaysia, some renowned street artists are being commissioned to produce the artworks. Despite the fact that the installation of street art has been established for quite some time, yet it is only now that people are more aware of its importance in improving the city’s image, further to preserve our culture. There is still limited knowledge about the guideline to support the street art activities in preserving our culture. Therefore, this study aims to establish Factor Analysis in Exploring the Impact of Street Arts Variables in Preserving the Malaysian Culture. This paper addresses three variables which is independent variables, moderator and dependent variables. Factor analysis was conducted and eventually a whole new framework for the guideline in supporting the street art activities is proposed in developing tourism sector meanwhile preserving Malaysia culture