Add to ORKGThe purpose of this study was conducted to investigate the relationship between green product development and green product development performance with the green creativity as moderator. A total of 103 sets of questionnaire were distributed to available finn that related to green product development in Malaysia randomly. Data collection is done via the nonprobability sampling method. Based on this research, the results revealed that green dynamic capability and green product innovation are positively related to financial performance and competitive advantage. Besides, the results showed that green transfonnational leadership and green process innovation are not positively related to financial performance and competitive advantage. Last bu...
The growing environmental concern among consumers has triggered many firms including the small and m...
Green product innovation (GPI) is becoming more and more relevant for policy makers, companies and s...
[[abstract]]This study utilizes structural equation modeling (SEM) to explore the positive effects o...
[[abstract]]Because no previous literature discusses the determinants of green product development p...
The study is carried out to examine the mediating role of green creativity in the relationship betwe...
This study fills the research gap in the exploration of the relationships between both proactive and...
Many firms including the small and medium enterprises (SMEs) in the plastic industry adopt innovativ...
The development of innovative green products that can compete in unpredictable markets is a challeng...
The preset study investigated the role of green organizational culture as the antecedent of both gre...
Although many companies have recognized the concepts of environmental innovation, little research at...
AbstractThis study aims to examine the effects of green innovation on environmentally sensitive comp...
[[abstract]]Conceptualizing green innovation in the new product development (NPD) context is still r...
This paper examines the relationship between green product innovation, green process innovation, com...
AbstractRecently, many companies have recognized the concepts of green or environmental innovation. ...
Malaysia Productivity Corporation (MPC) has introduced green productivity (GP) to address global war...
The growing environmental concern among consumers has triggered many firms including the small and m...
Green product innovation (GPI) is becoming more and more relevant for policy makers, companies and s...
[[abstract]]This study utilizes structural equation modeling (SEM) to explore the positive effects o...
[[abstract]]Because no previous literature discusses the determinants of green product development p...
The study is carried out to examine the mediating role of green creativity in the relationship betwe...
This study fills the research gap in the exploration of the relationships between both proactive and...
Many firms including the small and medium enterprises (SMEs) in the plastic industry adopt innovativ...
The development of innovative green products that can compete in unpredictable markets is a challeng...
The preset study investigated the role of green organizational culture as the antecedent of both gre...
Although many companies have recognized the concepts of environmental innovation, little research at...
AbstractThis study aims to examine the effects of green innovation on environmentally sensitive comp...
[[abstract]]Conceptualizing green innovation in the new product development (NPD) context is still r...
This paper examines the relationship between green product innovation, green process innovation, com...
AbstractRecently, many companies have recognized the concepts of green or environmental innovation. ...
Malaysia Productivity Corporation (MPC) has introduced green productivity (GP) to address global war...
The growing environmental concern among consumers has triggered many firms including the small and m...
Green product innovation (GPI) is becoming more and more relevant for policy makers, companies and s...
[[abstract]]This study utilizes structural equation modeling (SEM) to explore the positive effects o...