Position of Ceska pojistovna in the Czech insurance market

This thesis is dedicated to the largest insurance company in the Czech insurance market, Ceska pojistovna, which also has the longest tradition. Position is evaluated from different perspectives. It takes into account the historical context, position in Generali PPF Holding and rating. The new strategy of Ceska pojistovna and some innovations in the insurance products are described. The analysis is performed on indicators such as premium written and market share, as well as profit and different ratios of the financial statements. At the end, it tries to estimate the future development