Add to ORKGThis study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM and UKM. The top three branding statements overall were excellent teaching staff, excellent resource and safety. The top three promotion tools were teachers, newspapers and parents. Recommendations were made to Universities
The era of globalisation has led to the changing landscape of higher education and it presents many ...
The purpose of this study is to determine post graduate students ’ perception of the communication s...
Malaysian universities or colleges has been one of the main attractive educational destinations to f...
Many studies on higher education branding are situated in developed higher education markets such as...
Different higher learning institutions in Malaysia offer variety of courses for the students. Howeve...
The higher education sector in Malaysia includes public and private tertiary institutions. Malaysian...
The higher education sector in Malaysia includes public and private tertiary institutions. Malaysian...
A booming middle class, new attractive study destinations and a resulting shift in student mobility ...
The study shows that in Malaysia a country’s image and a university’s reputation are critical factor...
A booming middle class, new attractive study destinations and a resulting shift in student mobility ...
As funding for tertiary education decreases, New Zealand tertiary educational institutions have been...
In Malaysia today, there is a greater opportunity for student to attend college and universities. Th...
Brand equity studies focus heavily on the brands of profit-based organisations. Similarly in Malaysi...
The first attempt to establish a higher education in Malaya was dated back to 1889, a first training...
Purpose: This study attempts to ascertain the essential dimensions and components of university br...
The era of globalisation has led to the changing landscape of higher education and it presents many ...
The purpose of this study is to determine post graduate students ’ perception of the communication s...
Malaysian universities or colleges has been one of the main attractive educational destinations to f...
Many studies on higher education branding are situated in developed higher education markets such as...
Different higher learning institutions in Malaysia offer variety of courses for the students. Howeve...
The higher education sector in Malaysia includes public and private tertiary institutions. Malaysian...
The higher education sector in Malaysia includes public and private tertiary institutions. Malaysian...
A booming middle class, new attractive study destinations and a resulting shift in student mobility ...
The study shows that in Malaysia a country’s image and a university’s reputation are critical factor...
A booming middle class, new attractive study destinations and a resulting shift in student mobility ...
As funding for tertiary education decreases, New Zealand tertiary educational institutions have been...
In Malaysia today, there is a greater opportunity for student to attend college and universities. Th...
Brand equity studies focus heavily on the brands of profit-based organisations. Similarly in Malaysi...
The first attempt to establish a higher education in Malaya was dated back to 1889, a first training...
Purpose: This study attempts to ascertain the essential dimensions and components of university br...
The era of globalisation has led to the changing landscape of higher education and it presents many ...
The purpose of this study is to determine post graduate students ’ perception of the communication s...
Malaysian universities or colleges has been one of the main attractive educational destinations to f...