Add to ORKGThis paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions
This study presents the impact of advertising cues in billboard advertisements towards consumers’ at...
Previous studies indicate that consumers generally prefer advertisements that feature ethnically sim...
Previous studies indicate that consumers generally prefer advertisements that feature ethnically sim...
This paper sets out to extend current knowledge on advertising effects on those not targeted by noti...
Although, advertising has been a major area of study in marketing, limited research investigating th...
The purpose of targeted advertising is to transmit a message from a sender directly to an intended, ...
The results indicate a significant group difference between target and non-target respondents to the...
The results indicate a significant group difference between target and non-target respondents to the...
Purpose – This article aims to explore attitudinal and behavioural differences between target and n...
This article expands the existing research on ethnic advertising by investigating young consumers' ...
This article expands the existing research on ethnic advertising by investigating young consumers\u2...
This article expands the existing research on ethnic advertising by investigating young consumers' a...
This article expands the existing research on ethnic advertising by investigating young consumers' a...
Purpose – This article aims to explore attitudinal and behavioural differences between target and no...
The diversity of ethnic minorities in many technologically advanced countries is increasing, and the...
This study presents the impact of advertising cues in billboard advertisements towards consumers’ at...
Previous studies indicate that consumers generally prefer advertisements that feature ethnically sim...
Previous studies indicate that consumers generally prefer advertisements that feature ethnically sim...
This paper sets out to extend current knowledge on advertising effects on those not targeted by noti...
Although, advertising has been a major area of study in marketing, limited research investigating th...
The purpose of targeted advertising is to transmit a message from a sender directly to an intended, ...
The results indicate a significant group difference between target and non-target respondents to the...
The results indicate a significant group difference between target and non-target respondents to the...
Purpose – This article aims to explore attitudinal and behavioural differences between target and n...
This article expands the existing research on ethnic advertising by investigating young consumers' ...
This article expands the existing research on ethnic advertising by investigating young consumers\u2...
This article expands the existing research on ethnic advertising by investigating young consumers' a...
This article expands the existing research on ethnic advertising by investigating young consumers' a...
Purpose – This article aims to explore attitudinal and behavioural differences between target and no...
The diversity of ethnic minorities in many technologically advanced countries is increasing, and the...
This study presents the impact of advertising cues in billboard advertisements towards consumers’ at...
Previous studies indicate that consumers generally prefer advertisements that feature ethnically sim...
Previous studies indicate that consumers generally prefer advertisements that feature ethnically sim...