The aim of this bachelor´s work is to analyze consumer behavior in the coffee market, what manner of consumers prefer coffee, important factors when choosing coffee. First, secondary data were obtained from literature. Then, quantitative research was conducted by questionnaire survey. Based on the research has proposed specific recommendations to improve marketing tools, the company TH Kaffee
The present survey has been performed with the purpose of evaluating the extent to which the product...
Purpose: The purpose of this study is to investigate whether there is a correlation between attitude...
Coffee shop entrepreneurs must not only be able to sell their products and services, but also must h...
The aim of the bachelor thesis describes the identification of the main factors influencing the cons...
This thesis deals with the consumers´ behavior when buying coffee in the Czech Republic. The aim is ...
Novotná, B., Consumer behaviour in the coffee market. Diploma thesis. Brno: Mendelova univerzita in ...
The aim of the thesis is to suggest possible progress for producers or traders based on research of ...
Král, J. Consumers behaviour on the coffee market. Diploma thesis. Brno: Mendel University, 2019. Th...
This diploma thesis deals with consumer behavior and loyalty in the Coffee market in the Czech repub...
The aim of this bachelor thesis is to examine the specifics of consumer behavior in the field of cof...
This bachelor thesis deals with the issue of coffee culture and consumer behaviour in the Czech Repu...
Tato bakalářská práce se zabývá nákupními zvyklostmi spotřebitelů na trhu kávy v České republice. Cí...
This thesis investigates about consumer behavior on retail coffee market in Czech Republic. Primary ...
The target of the marketing research in this work is to find out if there are some differences in th...
The diploma thesis is focused on the consumer behaviour of generation Y on the coffee market in Brno...
The present survey has been performed with the purpose of evaluating the extent to which the product...
Purpose: The purpose of this study is to investigate whether there is a correlation between attitude...
Coffee shop entrepreneurs must not only be able to sell their products and services, but also must h...
The aim of the bachelor thesis describes the identification of the main factors influencing the cons...
This thesis deals with the consumers´ behavior when buying coffee in the Czech Republic. The aim is ...
Novotná, B., Consumer behaviour in the coffee market. Diploma thesis. Brno: Mendelova univerzita in ...
The aim of the thesis is to suggest possible progress for producers or traders based on research of ...
Král, J. Consumers behaviour on the coffee market. Diploma thesis. Brno: Mendel University, 2019. Th...
This diploma thesis deals with consumer behavior and loyalty in the Coffee market in the Czech repub...
The aim of this bachelor thesis is to examine the specifics of consumer behavior in the field of cof...
This bachelor thesis deals with the issue of coffee culture and consumer behaviour in the Czech Repu...
Tato bakalářská práce se zabývá nákupními zvyklostmi spotřebitelů na trhu kávy v České republice. Cí...
This thesis investigates about consumer behavior on retail coffee market in Czech Republic. Primary ...
The target of the marketing research in this work is to find out if there are some differences in th...
The diploma thesis is focused on the consumer behaviour of generation Y on the coffee market in Brno...
The present survey has been performed with the purpose of evaluating the extent to which the product...
Purpose: The purpose of this study is to investigate whether there is a correlation between attitude...
Coffee shop entrepreneurs must not only be able to sell their products and services, but also must h...