Analysis of the customer's behaviour of the different segments, which are different from each other, as far as planning, organizing and realization of the summer holiday are concerned. The datas will help the author and her profession development in Tourism and Marketing branches, so as the main tourism institutions, such as Czech Tourism or Department of local development
The present report explores the possibilities for spa tourist market segmentation. Based on analyses...
This Ph.D. thesis is aimed at inbound tourism in the Czech Republic, analysis of statistical data an...
Over the last decades, tourism became one of the most important sectors of the international economy...
Analýza spotřebního chování jednotlivých segmentů cestovního ruchu, jež se od sebe liší způsobem plá...
The market segmentation depends on its division. The effect of such a procedure should be a better a...
The aim of this research is to explain how market segmentation works and why is it important for tou...
This thesis deals with the research of consumer behavior and specifics of buyer decision-making proc...
Different tourists have different needs. This fact is widely acknowledged both among tourism researc...
The basis for successful marketing is to understand and satisfy consumer needs. Sometimes it is even...
The main topic of this thesis is marketing of tourism and analysis of preferences in organizing of t...
The aim of this thesis is to analyse the consumer's purchase decision-making process at the market o...
The present report explores the possibilities for spa tourist market segmentation. Based on analyses...
Tématem této práce je za pomocí analýzy odpovědí studentů prezenčního bakalářského studia zjistit je...
This Graduation Paper clarifies the concept of consumer segmentation and the concept of sports touri...
In this paper, I examine the responses of 154 tourists in relation to their predisposition to purcha...
The present report explores the possibilities for spa tourist market segmentation. Based on analyses...
This Ph.D. thesis is aimed at inbound tourism in the Czech Republic, analysis of statistical data an...
Over the last decades, tourism became one of the most important sectors of the international economy...
Analýza spotřebního chování jednotlivých segmentů cestovního ruchu, jež se od sebe liší způsobem plá...
The market segmentation depends on its division. The effect of such a procedure should be a better a...
The aim of this research is to explain how market segmentation works and why is it important for tou...
This thesis deals with the research of consumer behavior and specifics of buyer decision-making proc...
Different tourists have different needs. This fact is widely acknowledged both among tourism researc...
The basis for successful marketing is to understand and satisfy consumer needs. Sometimes it is even...
The main topic of this thesis is marketing of tourism and analysis of preferences in organizing of t...
The aim of this thesis is to analyse the consumer's purchase decision-making process at the market o...
The present report explores the possibilities for spa tourist market segmentation. Based on analyses...
Tématem této práce je za pomocí analýzy odpovědí studentů prezenčního bakalářského studia zjistit je...
This Graduation Paper clarifies the concept of consumer segmentation and the concept of sports touri...
In this paper, I examine the responses of 154 tourists in relation to their predisposition to purcha...
The present report explores the possibilities for spa tourist market segmentation. Based on analyses...
This Ph.D. thesis is aimed at inbound tourism in the Czech Republic, analysis of statistical data an...
Over the last decades, tourism became one of the most important sectors of the international economy...