Use event marketing in marketing program

The aim of bachelor work is to introduce the event marketing, defining its objectives and understanding of the substance. The first part deals with the theoretical perspectives on event marketing, its importance, role in the communications mix and its place among the four P. The second part looks at the experience of event marketing. As a case study presentation was chosen by INTERNET CZ, as, and its participation in the Forum Invex Forum in Brno. Part of this work are the results of a questionnaire survey