Retail trade in Belarus

In this thesis I focus on the retail trade development in Belarus in recent years and opportunities for entering the Belarusian retail market for foreign retailers. First of all I describe current situation in Belarus, both economic and political. Then I described the retail market, its basic indicators, the most common methods of sale, types of retail outlets and marketing communication. Finally I described consumer behavior of Belarusian customer and opportunities for foreign retailers to enter Belarusian retail market