Analysis of local cinemas in the Central Bohemia region – development and prediction

This bachelor thesis examines development and current state of local classic cinemas in the Central Bohemia region. Main goal of this thesis is to analyse and evaluate current state of the cinema network and predict future development while taking into account specifics of the Central Bohemia region. The primary focus of this thesis is classic cinemas as a greatest part of the Czech cinema network. Theoretical part describes development of cinemas in the area of today's Czech Republic and deals with changeover to digital screening in detail. Analytical part is mainly based on Film Distributors' Association data and own research on development, types, marketing of cinemas etc. The author concludes that cinemas in the Central Bohemia region are highly influenced by link-up with the Czech capital city Prague and they now face an important step represented by digitalisation, which will have great impact on their existence