Impacts of the global economic crisis on the automotive industry

The main aim of this Master's thesis is to briefly describe the causes of the global economic crisis (including the ways it spread to the automotive industry) and to analyze its impacts in each center (USA, Europe and Asia) focusing on the USA, because it was just the cradle of the automotive industry, which suffered the greatest damages. This thesis also tries to provide the answers to the questions, to which extent each car maker had to deal with the problems (including the short description of the impacts on the largest Czech car maker) and how they managed to handle the crisis also partially thanks to the government measures of different countries or the EU as the whole. The Master's thesis further includes the final chapter summarizing and comparing the impacts on each center of the automotive industry with pointing out the most important facts regarding not only the performed changes, but also the probable future development