Develoment of the Fair Trade concept in Czech republic and its future

The main goal of the Fair Trade movemement is poverty reduction based on equal trade partnership. The alternative trade methods appeared as a reaction on the market failure and increasing consumer interest in working conditions in developing countries. Nowadays the sales and awareness of the population are significantly increasing and new markets are emerging the region of Central and Eastern Europe. In Czech republic the most significant position have coffee, cocoa and tea. The aim of this thesis is to evaluate the potencial of Fair Trade products on the Czech market based on comparison with the development in Austria, Germany and Great Britain and describe trends which might be expected in this segment